Idea Habitat

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making car pooling more efficient

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The Problem

Gas is expensive. Thus, driving is expensive.

However, people need to drive to get work and perform their required activities. We need to use lower amount of fuel we use. In the past, people have car pooled with their co-workers or friends to save on gas.

My goal of the product is to make car-pooling more efficient.

The Solution

People should be able to share their plans with other on the site about their travel plans. If the service can find people with similar destination, the site will be able to match them and eliminate the redundant use of resources.

To find similar people, the system will look for similar starting and destinations point and also comparable times of departure. This would help people find someone who lives two blocks from him or her and works five block from their office. Also, a person may suddenly need to go on the same route as their neighbor and will be able to find a quick match.

I realize that this solution raises some important questions about security. To match that challenge, the system will need to complete background checks on the users. Also, a person may be able to rate their experience on the service with the person, so other users will be able to avoid poor experiences

Additionally, some people will overuse the service as passengers and enough as a driver. These people will be a real liability to the usefulness of the service. A point system will be used to maintain credibility of users. If you drive people you get positive points. When you are a passenger, you have points taken from you. At the end of the month a person can pay up or be paid based on the point they have.

Revenues can be generated via advertisements. In addition, member fees may be collected. Also a percentage of the transfer revenue can be collected.

Written by Venkat Rao

June 10, 2008 at 5:41 am

Posted in efficiency

Tagged with , , , ,

a blog aggregator that passes along revenue

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The Problem

Today media assets are consumed increasingly on the internet. Movie and TV screenwriters were on strike for three months to get their share of revenue from the internet. Newspaper subscriptions are constantly falling as customers are getting their news on the internet.

As people and revenue moves from traditional mediums of distribution to the internet, businesses used to traditional mediums find it hard to adapt to the newer technology. A service that bridges the gap between the old and the new is required.

Blogs are one of the internet mediums that are beginning to replace newspapers. Blogs provide easy access and are updated on the latest events. They also allow anyone on the internet with a voice to express it. Another good quality about blogs is that they are publishable via a RSS feed. This allows the user to read multiple blogs in one location.

Journalists at some newspapers have even started their own blogs. However when they publish their RSS feeds, they only publish a partial feed. The reasoning behind this is that they believe revenue can only be generated by users visit their site and actually see and click on their adds. But since most people use an aggregator to read blogs they will never visit their site. Businesses who do not understand internet revenue creation methods use this technique to secure their revenues.

The Solution

Since most of the aggregators do not have an advertisement system, they do not generate revenue and thus cannot pass on this revenue to the blog writers, the content creators. A blog aggregator which passes along revenue to the content creators will bridge the gap between the old revenue models and newer internet based models.

The main source of revenue will be a percentage of the ads clicked on. If the company receives ten cents for each add clicked on, it will pass on the majority of it to the content publisher and keep a small part for the business.

Written by Venkat Rao

June 3, 2008 at 11:41 pm

Posted in ad revenue, web

Tagged with , , , ,